A lab for researching, developing, and market testing new uses of the Internet platform model.

About SV Startup Lab

SV Startup Lab was founded in 2012 to develop Internet platform model applications that address business and consumer opportunities. The focus is platform marketplaces, gamification, and the open business model.

SV Startup Lab's strategy is to develop and test multiple products concurrently.

Co-founder Bio

Jim Preston

Jim has some 40 years of business experience in construction, public accounting, retail, Web applications, software development, and other industries. During college in the 1970's he co-built Preston Pipelines into one of California's largest underground utility companies, in the 1980's and 90's he was a CPA with KPMG, his own CPA firm for 12 years and an office founder / director for Deloitte and Touche in Russia.

Jim applied cross-discipline work processes at Preston Pipelines to give the company a sustainable competitive advantage. He successfully introduced desktop computing at Peat Marwick, now KPMG, in 1981. His own CPA firm was a part-time lab during the 1980's that assisted software developers to create desktop computer software for over a dozen industries. His UI and functionality ideas permeate software used worldwide today. Currently Jim works full time developing Internet application projects.

Jim has produced useful work in over 50 disciplines and uses that unusually broad background along with ongoing studies to develop innovative solutions.

Co-founder Bio

Katya Preston

Katya is employed full time with a national employee benefits firm as the senior manager for strategic initiatives. In that role she develops a variety of projects in business analytics, productivity, business intelligence operational reporting, and Web application development.

Katya assists with SV Startup Lab projects.

Business Stage

  • Early stage self-funded.

  • No significant revenue.

  • Full time and freelance contractor staffing less than 10.

  • Freelance contractors worldwide.

  • Develops only internal projects.